[vc_row][vc_column width="1/1"][vc_video link="https://www.youtube.com/watch?v=xVjbjEMVkvg"][/vc_column][/vc_row][vc_row][vc_column width="1/1"][vc_column_text]Last week, YKK Corporation released a short animated film titled, “FASTENING DAYS,” in an effort to enhance the recognition of the YKK® brand and YKK® fastening products.

For me, it was definitely an interesting choice to create an animated piece where "zippers are used to 'bring together' or 'connect' things and be used to bridge differences and lead to a future full of possibilities". Artistically, it was done well. As I was watching this, I realized that I was smiling because it was interesting to see zippers as the super heroes tool of choice. My son on the other hand was absolutely loving it and wanted to watch it over and over. So if YKK wanted to raise it's brand recognition with 4 year olds, they hit the nail on the head.

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